Some of the best estimates show that Google combs through something like 40,000 searches every single second. That’s an incredible statistic that amounts to over 3.5 billion internet searches per day. If you run an online casino or gambling business, that represents internet traffic that you could capture for your website. So how do you stand out from the crowd? The key is to provide users with the best possible content on your site.
Understanding the New BERT Algorithm
In late 2019, Google rolled out a new algorithm called BERT that helps the search engine connect internet users with web pages that match their intended search queries. Let’s translate that into layman’s terms, since not all of us are technical whizzes. BERT parses a user’s entry into the search engine and uses machine learning techniques to decide what the user is really searching for. This may seem esoteric, but it means that more internet users should be arriving at websites that match their interests.
How BERT Can Help You
In theory, BERT should be able to help you get more customers as it recognizes
the content and quality of your website. If someone is searching for items or information related to gambling, the algorithm should recognize that your website meets their needs. But it can only do this if you have high-quality gambling articles on your website.
Creating the Best Content for Your Website
Google’s new algorithm is the latest way that the company seeks to carry out its mission: connecting users with the content they truly desire. As usual, the company wants to reward great content, so the best way to appear on the first page of Google is to provide content that users actually want to read. Here are just a few options that might help you craft top-notch content that flows and attracts readers.
Keyword Research
Target and use keywords that are likely to appear in your audience’s searches. For a gambling company, that can mean words like “gamble,” “betting,” or “slot machines,” as well as phrases like “online poker strategy,” for example. By using tools like SEMrush, you can select the right keywords to get more readers.
Poetic Content
You want content that sings. The best online writing tells a story, engages the audience, and paints a picture that drives readers to want to learn more about your business. That’s how you turn online readers into paying customers.
Choosing the Right Professional
Gambling content writers know how to craft compelling articles. A professional website content creator can write content specifically in the language of your local audience and should understand how local audiences (as well as international audiences) become hooked on content. If you want to see how much of a difference good content can make, get gambling and casino article services from writers who have experience turning website users into customers.
